Terms and Conditions

1. Agreement to these Terms

These Terms and Conditions (“Terms”) govern your access to and use of ModelMe (“ModelMe”, “we”, “us”, “our”), including our website, AI assessment service, and any related features (together, the “Service”). By creating an account, ticking the acceptance checkbox at registration, or otherwise using the Service, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, please do not register for or use the Service.

2. Eligibility and account responsibility

By registering, you confirm that the information you provide is accurate, that you are the person to whom the uploaded photos belong (or that you otherwise have the right to upload them), and that you will keep your login credentials confidential. You are responsible for all activity that occurs under your account, and you agree to notify us if you believe your account has been accessed without your permission.

3. The ModelMe Service

ModelMe provides an AI-based photo assessment tool, together with a private, organized space (“My Photos”) and an additional, separately protected private area (“Private Vault”) for storing your own photos. Users may submit specific photos for an AI-generated assessment (“ModelMe Score”) and accompanying feedback. ModelMe is not a modeling agency, and using the Service does not create an agency, employment, or representation relationship between you and ModelMe.

4. AI assessments and their limitations

Where we offer feedback on strengths, presentation, posing, camera presence, versatility, or photo readiness, this is intended as practical, general guidance to help you understand and potentially improve your photos and presentation — not as a promise of any particular outcome.

5. Photos and content you upload

You retain ownership of the photos and other content you upload to ModelMe. By uploading content, you grant ModelMe a limited, non-exclusive licence to store, process, and display that content back to you as necessary to operate the Service — including generating derivative versions (such as thumbnails or optimized copies) for the app to function, and processing photos you specifically submit for assessment through our AI assessment system, where you have given the required consent. This licence does not give ModelMe any right to publish, market, or otherwise distribute your photos, and does not give ModelMe ownership of your content.

You confirm that you have the right to upload any content you submit, and that it does not infringe anyone else's rights or violate any applicable law.

6. My Photos, Private Vault, and assessment photos

My Photos and Private Vault are both private to you — neither is publicly visible, and neither is visible to other ModelMe users. Private Vault is an additional, separately protected area for photos you want to keep apart from your normal My Photos library. Photos stored in My Photos or Private Vault are never used for AI assessments. Only photos you deliberately submit into the assessment flow, with the consent that flow requires, are processed as assessment inputs. Assessment photos, once submitted, are handled as their own distinct category, separate from My Photos and Private Vault.

7. Your permissions and responsibilities

You agree to use the Service only for its intended purpose, and not to:

• Upload photos of anyone other than yourself without their knowledge and consent
• Upload content that is unlawful, infringing, or that you do not have the right to share
• Attempt to access another user's account, photos, or assessment data
• Reverse-engineer, scrape, or attempt to extract the underlying AI models, prompts, or scoring logic
• Use the Service to harass, defraud, impersonate, or otherwise mistreat any person
• Interfere with or disrupt the Service's normal operation or security

8. Privacy and data handling

Our collection and use of your personal information is described in our Privacy Policy, which forms part of these Terms. Please read it carefully.

9. Prohibited use

In addition to Section 7 above, you may not use the Service for any unlawful purpose, to violate any third party's rights, to transmit malicious code, or to attempt unauthorized access to any part of the Service's infrastructure. We may investigate and take appropriate action, including suspending or terminating access, where we reasonably believe these Terms have been violated.

10. Intellectual property

Aside from the content you upload, the Service — including its design, branding, software, and the ModelMe Score methodology — is owned by ModelMe or its licensors and is protected by applicable intellectual property laws. You may not copy, modify, or create derivative works of the Service itself except as necessary to use it as intended.

11. Service availability and changes

We aim to keep the Service available and reliable, but we do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue any part of the Service, including specific features, at any time, and we will make reasonable efforts to communicate material changes where practical.

12. Payments and paid assessment credits

ModelMe currently provides a configurable allowance of free assessments. We intend to introduce the option to purchase additional paid assessment credits in the future. No payment is currently required to use the Service's existing features.

13. Referral program

What it is. ModelMe may run a referral program. When it is open, registered users with a verified email who have completed at least two assessments of their own can join it from My Referrals, get a personal referral link and code, and share it through their own WhatsApp, email or other channels. ModelMe does not send invitations on your behalf. This is separate from what a referred friend must do for a referral to count (see “When a referral qualifies”). Anyone who joined before this requirement keeps their link, offer and progress.

Your offer is fixed when you join. The number of qualifying referrals you need, the reward rate per qualifying referral, the number of completed assessments each referred friend needs, and the reward description are shown to you before you join and are locked in for you when you join. Later changes to the program apply only to people who join after them.

When a referral qualifies. A referral counts only when the person: (a) creates a new ModelMe account using your link or code; (b) explicitly agrees, during registration, to take part as your referral and share their email address and limited progress with you; (c) verifies their email address; and (d) successfully completes the required number of assessments. Each person counts once. Existing accounts cannot be referred, a referral cannot be moved to someone else, and you cannot refer yourself.

The reward. Your reward is earned only when your number of qualifying referrals reaches your target. It is one voucher for the amount shown in your offer (target × rate) — it is not paid per referral, is not cash, is not money held in an account, and cannot be withdrawn. Each person can earn one reward per campaign. Progress shown in My Referrals is progress toward the voucher only.

Review and manual fulfilment. Every reward is reviewed by the ModelMe team before a voucher is issued. Vouchers are sent to the email address of your ModelMe account. We may correct a reward recorded in error. We may exclude a referral, or decline or cancel a reward, where referrals were not genuine (for example, accounts created only to count as referrals) or the program was misused. Shared homes, schools or email providers are not on their own treated as misuse.

Withdrawal. A referred friend can stop sharing progress at any time in My Referrals. A referral that has not yet qualified then stops counting. A referral that has already qualified remains counted, anonymously.

Account deletion. If a referred friend's account is deleted before their referral qualifies, it stops counting. If it is deleted after it qualified, it remains counted, anonymously. If you delete your own account, your referral link stops working and your referral relationships are removed; a minimal record of any reward (amount, status and dates) may be kept for our records.

Changes and ending the program. We may pause or end the program for new participants at any time. Pausing it does not remove progress already made or rewards already earned under your offer.

14. Disclaimers and limitation of liability

The Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied, including as to accuracy, reliability, or fitness for a particular purpose. To the maximum extent permitted by applicable law, ModelMe will not be liable for any indirect, incidental, or consequential damages arising from your use of, or inability to use, the Service, including reliance on any AI assessment result.

15. Suspension and termination

You may stop using the Service and request deletion of your account at any time. We may suspend or terminate your access if you breach these Terms, if we are required to do so by law, or where reasonably necessary to protect the Service, other users, or ModelMe.

16. Changes to these Terms

We may update these Terms from time to time. When we publish a materially revised version, we will update the version number and “Last updated” date above, and — where required — ask existing users to accept the new version before continuing to use the Service. Your acceptance of each version is recorded against your account.

17. Governing law

These Terms are governed by the laws of South Africa.

18. Contact us

If you have questions about these Terms, contact us at hello@modelme.co.za.